Katz's Delicatessen
Katz's has been feeding the Lower East Side since 1888, when it was founded by the Iceland Brothers and later acquired by Willy Katz. During World War II the deli coined the phrase 'Send a Salami to Your Boy in the Army,' shipping cured meats overseas to soldiers — a marketing moment so resonant it has stayed on the wall ever since. The pastrami itself is hand-carved from navel cuts that have been cured in brine for weeks, then smoked and steamed until the fat runs translucent and the meat tears apart at the slightest resistance. Katz's became permanently embedded in pop culture when Meg Ryan filmed the infamous diner scene from 'When Harry Met Sally' at table 18 in 1989 — a plaque still marks the spot.
Pastrami on rye, hand-carved, with a half-sour pickle and a side of mustard
Go early on weekdays to avoid the tourist crush. You will be handed a ticket at the door — do not lose it. Order at the counter carver, not from a waiter. Tip the carver and he will pile the meat outrageously high.